INDUSTRY BENCHMARKS

Know the numbers.

Free industry benchmarks updated monthly. See where your app stands against the market across keywords, LLM discovery, conversion rates, and more.

LAST UPDATED: APRIL 2026

KEYWORD RANKINGS
42%
Avg. top-3 concentration across 24 categories

Percentage of top-10 keyword positions held by the top three apps in each category. Concentration is increasing quarter over quarter.

LLM DISCOVERY
17%
Of LLM queries return a named app recommendation

Share of app-related queries where LLMs recommend a specific app by name. This number has doubled since Q3 2025.

CVR BENCHMARKS
3.2%
Median CVR across App Store categories

Median impression-to-install conversion rate across all categories on the App Store. Top performers see 8%+ with optimized creatives.

CREATIVE IMPACT
26%
Avg. CVR lift from first creative test cycle

Average CVR lift from the first round of screenshot A/B testing. Subsequent rounds see diminishing but still meaningful returns.

REVIEW SENTIMENT
4.1
Median store rating across top 200 apps per category

Cross-category median app rating. Apps that respond to negative reviews within 24 hours see a 0.3-star improvement over 90 days.

AGENT READINESS
12%
Of top-500 apps are agent-ready today

Only 12% of top-500 apps have the structured metadata and manifest needed for AI agent installation flows.

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