These are the principles that guide every decision we make, from product to hiring to how we run a meeting.
We bias toward action. A prototype today beats a perfect spec next month. Ship, measure, iterate.
Intuition starts the conversation. Data finishes it. We instrument everything we ship and let the numbers guide us.
App stores, LLMs, web search, agents — discovery is fragmented. We think across all of them, not one at a time.
We share context widely, document decisions openly, and trust our teammates with the full picture.
We do not hand off problems. If you see something broken, you fix it — or find the person who can and help them.
The landscape changes weekly. New models, new APIs, new surfaces. We treat every shift as an opportunity, not a disruption.
We are building infrastructure to track app visibility across seven surfaces — App Store, Play Store, ChatGPT, Claude, Gemini, Perplexity, and Copilot. That means polling LLM APIs at scale, building semantic intent clustering, designing real-time dashboards, and creating attribution models that actually work.
We are not hiring for any specific role at the moment, but we are always looking for exceptional people.
Send us your resume at info@donkeyideas.com — we are always looking for exceptional people.
Include a link to something you've built, shipped, or written.
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