Bayesian MMM + geo holdouts + LLM referral tracking. The first attribution system that includes AI-driven discovery in the model. Measure what actually drives installs.
Last-touch attribution is broken. Probabilistic matching is theatre. We use three complementary methods to give you the truth.
Marketing Mix Modelling that actually works for mobile. Our Bayesian model decomposes your install volume by channel, accounting for organic lift, seasonality, and cross-channel effects.
Run incrementality tests by holding out geographic regions from specific campaigns. Measure the true incremental impact of each channel without relying on last-touch attribution.
For the first time, measure installs that originated from an AI recommendation. Connect LLM Tracker visibility data to actual install outcomes and attribute revenue to AI surfaces.
A user sees your app recommended by Claude, searches for it on the App Store, then clicks a branded Google Ad. Last-touch attributes the install to Google Ads. Your AI visibility gets zero credit.
Bayesian MMM solves this by modelling the contribution of every channel simultaneously. Geo holdouts validate the model with causal experiments. LLM referral tracking adds the AI surface to the equation.
Questions about attribution methodology? Reach out at info@donkeyideas.com.
Attribute installs across all 7 surfaces — including LLM referrals. See which surfaces drive discovery and which drive conversion, even when users cross between them.
Stop reporting attributed CAC that makes your Facebook campaigns look profitable. Measure actual cost of acquisition including organic cannibalisation.
Break down your install volume by channel contribution. See how much is truly organic, how much is paid lift, and how much is AI-driven discovery.
Use MMM outputs to optimise budget allocation across channels. See where your next dollar drives the most incremental installs.
Measure the incremental lift of individual campaigns, creative changes, or metadata updates. Quantify the ROI of your ASO efforts.
Pre-built dashboards for weekly and monthly attribution reports. Export to CSV, connect via API, or push to your data warehouse via webhooks.
Bayesian MMM + geo holdouts + LLM referral tracking. Available on Enterprise plans. 14-day free trial includes Attribution preview.