Pre-launch testing on synthetic users. Native store A/B experiments. Automatic rollout of winning variants. Stop guessing which screenshot converts better.
Validate with synthetic panels, confirm with native store experiments, then auto-deploy the winner. Zero manual uploads.
Test icon variants, screenshot sets, and descriptions on synthetic user panels before anything goes live. Get statistically significant results in hours, not weeks.
Run A/B tests directly through Apple’s and Google’s native experimentation APIs. No SDK required. No client-side code. Pure server-side testing.
When a variant wins with statistical significance, Creative Lab automatically rolls it out. No manual intervention. No forgetting to check results.
Traditional store experiments take 7–14 days to reach significance. By then, you've lost installs to a poorly-performing variant.
Synthetic testing uses AI-powered user panels that evaluate your creative variants in a simulated store environment. Get directional results in hours, then confirm with native experiments.
No wasted impressions. No conversion drops during testing. No risk to your live listing.
Icons, screenshots, descriptions, videos, and localisations. If it's in your store listing, you can test it.
Test multiple icon variants against your current one. Measure tap-through rate from search results and category browsing. Find the icon that converts.
Test screenshot order, copy, and visual design. See which screenshot set drives the most installs from listing views. Test up to 8 variants simultaneously.
Test short descriptions, feature callouts, and promotional text. Measure the impact of copy changes on conversion rate with full statistical rigour.
Test app preview videos against static screenshots. Measure autoplay engagement and install conversion lift from video content.
Test creative variants across different locales. What works in the US market may not work in Japan — test each locale independently.
Schedule creative swaps for holidays, events, or feature launches. Auto-revert to your control variant when the promotion ends.
Pre-launch synthetic testing. Native store experiments. Auto-rollout. Available on Team plans and above. 14-day free trial.