Custom Product Pages (CPP)
Custom Product Pages let you create up to 35 alternate App Store pages, each with its own URL, screenshots, and messaging for specific audiences.
Custom Product Pages (CPP) are alternate versions of your App Store listing — up to 35 per app — each with a unique URL and its own screenshots, preview video, and promotional text. Unlike PPO (which tests creatives for all visitors), CPPs are designed to match specific traffic sources or audiences.
For example, you might send a “meditation for sleep” ad to a CPP whose screenshots lead with sleep features, while your default page emphasizes general wellness. This message-match between ad and landing page lifts conversion significantly.
CPPs are a paid-acquisition multiplier and a powerful tool for tailoring your story to different intents without changing your main listing.