LLM Citations

LLM citations are the references an AI assistant surfaces to support its answer — the links Perplexity lists, the sources ChatGPT cites with browsing, the pages a model draws on through retrieval. Being cited puts your brand directly in front of a user at their moment of decision.

Citations are won much like search authority: clear, accurate, well-structured content on reputable domains; strong third-party coverage; and consistency across the sources a model retrieves. Tracking which sources get cited for your key prompts reveals where to invest.

For app discovery, earning citations on “best app for X” queries is becoming as valuable as ranking for that keyword in the store.