Category Ranking

Category ranking is where your app sits on the top-charts for its category (e.g., Top Free in Health & Fitness). Unlike keyword rankings, charts are driven heavily by short-term velocity — recent downloads, revenue, and engagement — rather than metadata.

Charting highly creates a virtuous cycle: chart placement is itself a major source of impressions, so climbing brings more installs, which sustains the rank. This is why launches and burst campaigns aim to spike velocity.

Choosing the most relevant (and sometimes less saturated) category can make charting — and the visibility that comes with it — substantially easier.