Localization

Localization is the practice of translating and culturally adapting your store listing — title, subtitle, keywords, descriptions, and screenshots — for each market you target. Done well, it unlocks ranking for local-language queries and lifts conversion among users who prefer their own language.

A powerful ASO tactic exploits Apple’s localization structure: additional locales (like English (UK) or Spanish (Mexico)) provide extra keyword fields that index in the same storefront, effectively expanding your keyword capacity even for a single-language market.

Localization is not mere translation — search behavior, idioms, and competitive terms differ by country, so keyword research should be redone per locale.