Uninstall Rate

Uninstall rate is the percentage of users who delete your app after installing it. It is the mirror image of retention and a strong negative quality signal: a flood of quick uninstalls tells the store that an app failed to meet the expectations its listing set.

High uninstall rates often trace back to a mismatch between marketing and reality — misleading screenshots, over-promised features, aggressive paywalls, or poor onboarding. Google Play in particular exposes uninstall data and factors retention into its systems.

Lowering uninstalls is both a product fix and an ASO fix: honest creatives attract better-fit users, and a smoother first session keeps them.