Apple Featuring
Featuring is when Apple’s editorial team showcases your app in a Today, Apps, or Games story — a major, if temporary, visibility boost.
Featuring is editorial promotion by Apple’s App Store team — a Today tab story, an “Apps We Love” collection, or a themed list. Unlike algorithmic ranking, featuring is curated by humans and can drive a large spike in impressions and installs while it runs.
You can’t buy a feature, but you can earn one: ship a polished app, support the latest OS features and devices, maintain a strong design, localize broadly, and pitch Apple through the official “feature nomination” form ahead of launches or major updates.
Because the lift is temporary, the lasting value of a feature comes from the ratings, retention, and ranking momentum it leaves behind.