Apple Search Ads

Apple Search Ads (ASA) is Apple’s advertising product that lets you bid to appear in a promoted slot above the organic results for chosen keywords. It’s a high-intent channel — you reach users actively searching for what your app does — and it integrates tightly with ASO.

ASA and organic ASO reinforce each other: search-term reports from ASA reveal real queries and conversion rates that sharpen your keyword field, while strong organic relevance can lower your ad costs. Custom Product Pages let you tailor the landing experience per campaign.

Run together, paid and organic search form a single strategy rather than competing channels.