Generative Engine Optimization (GEO)
Generative Engine Optimization tunes your content and presence to influence how generative AI models describe and recommend you.
Generative Engine Optimization (GEO) is the practice of shaping how generative AI systems represent your brand or app in the text they produce. Closely related to AEO, GEO focuses specifically on influencing the generated narrative — the wording, framing, and recommendations a model outputs.
Tactics include publishing clear, factual, well-structured content that models can quote; earning mentions on the high-authority sources models trust; maintaining consistent descriptions of what you do; and monitoring how models currently describe you so you can correct misconceptions.
GEO matters because LLM answers increasingly stand between users and your store listing, and a model that misdescribes your app costs you installs before a user ever reaches the App Store.