Search Volume

Search volume estimates how many people search a particular term in an app store over a period. Apple expresses this as a popularity score (roughly 5–100), while ASO tools model absolute volumes from observed data.

Volume tells you the size of the prize: ranking #1 for a term nobody searches yields nothing, no matter how easy it is. The right targets sit at the intersection of meaningful volume, manageable difficulty, and genuine relevance to your app.

Because volume shifts with seasonality and trends, leading ASO teams re-evaluate their keyword set regularly rather than setting it once.